Lo-fi hip-hop - millions of devoted listeners of chill sounds

"Millions of listeners now subscribe to lo-fi hip-hop playlists to relax, study, chill, and sleep. Its popularity has spawned a DIY business opportunity. Companies like Lofi Girl (formerly ChilledCow) have carved out their own lane, launched their own record labels, built an independent brand of merch, products, playlists, and more" - Trapital says presenting Music Ally's piece about the chill-hop genre.