What can we learn from the big three labels' moves?

The strategies of the Big Three record labels - Universal Music Group (UMG), Warner Music Group (WMG), and Sony Music Entertainment (SME) - dictate the future, even for companies outside of the major label system. They are investing billions of dollars to keep your attention for as long as possible. Their moves signal the best opportunities, and the areas getting slept on - Trapital's Dan Runcie goes behind the moves of the labels which hold 69% of the recorded music revenue.