Trapital: The shelf life of new music is shorter than ever

"Three weeks ago everyone talked about J. Cole’s 'The Off-Season', but the moment has now passed even though the album and rollout were praised. The people who still have 'The Off-Season' in regular rotation are Cole’s day-ones and diehard fans" - Trapital goes into the longevity of today's music, adding - "some believe that this is a quality issue, but it’s less about quality, and more about control".