Lucrative dead or alive
June 08, 2021

"Music executives are dreaming up increasingly bold new ways to eke value out of their brands, images, and back catalogs"

Rolling Stone looks at the music industry's trend of trying to "concoct new ways to profit from the legacy of rock stars from days past. Some well-heeled investors are shelling out hundreds of millions of dollars for lucrative publishing catalogs; others are making use of TikTok and developing technologies like holograms; others envision deepfake software that could create 'new' songs by departed artists. Industry experts say that’s just the beginning".