Can touch this
March 31, 2021

Cassettes' comeback - two explanations

The Conversations looks for reasons for cassette's comeback: Independent musicians have been looking to the sale of physical products and merchandise as a means of generating income. Cassettes actually represented a cost-effective means of providing a physical product, far cheaper than pressing a vinyl record and printing sleeves and packaging... Many people have reported feelings of digital detachment and alienation during the pandemic. It doesn’t seem unreasonable to suggest that a desire for something we can actually feel, embellished with a nostalgic glow from a COVID-free past, may also explain the resurgence of the audio cassette.