Essay: This direct artist-fan investment opportunity is going massive

"Twitter shaman Jack Dorsey’s recent acquisition of Jay-Z’s streaming service, Tidal, by his company, Square points to something that is bubbling up in the business right now that is still early, but ultimately will build into a huge, new movement of massively monetizing direct artist-fan connection and engagement" - Peter Csathy writes in his CoS editorial, adding - "Just think of the virtual/tangible 'combo package' possibilities – where passionate superfans happily pay premium prices to support and get ever-closer to the artists they love in all modes of engagement".