Spool out
February 12, 2021

Cassettes making a comeback in Japan

Retro-futuristic design, sound quality, and package design attract a new generation of music-lovers in Japan to cassette tapes, Vice reports about the interesting trend. Young people in their 20s and 30s are seeking music and culture from the 70s and 80s, paying over 158,700 Japanese yen ($1,517) for packs of 10, or 1,100 yen ($10.50) to 1,980 yen ($19) for a cassette. Maxell is the only remaining cassette tape maker in Japan, selling an annual average of 8 million cassettes nationally,