K-popify
February 02, 2021

Spotify launches in South Korea

Starting Tuesday, Spotify users in South Korea will have access to more than 60 million tracks and over 4 billion playlists from around the world, ZDnet reports. Upon launch, Spotify will exert most of its domestic efforts on the global phenomenon of K-pop. In the last six years, Spotify listeners have streamed more than 180 billion minutes of K-pop with the share of K-pop listening increasing by more than 2,000% in the same period. Spotify’s customer base now stands at 320 million monthly active users and 144 million subscribers worldwide.