33 millions views of Lil Nas X's Roblox show

Lil Nas X performed four virtual shows in two days in the video game Roblox, attracting 33 million views, The Verge reports. The identical shows starred a motion-captured incarnation of Lil Nas X, styled to fit in with a world that shifted to match each of the four songs he performed. It's big numbers for Lil Nas X, but a huge one for Roblox, getting into the same league with Fortnite - it hosted a performance from Travis Scott early this year that drew 45.8 million viewers across five shows.