Hall of game
November 07, 2020

Artist manager Irving Azoff: I don’t think there’s that many smart people in our business

A great profile in the LA Times on Irving Azoff, the most powerful manager in music - getting inducted in Hall of Fame today - manager to The Eagles, Bon Jovi, Lizzo, Roddy Ricch and many others. Azoff started in 1970s, and says there wasn't really that much competition - "I never felt the music business was that competitive. It’s just not that f—ing hard. I don’t think there’s that many smart people in our business”. He still manages artists, although it's not about the money, as the singer-songwriter and Azoff client J.D. Souther famously put it - “Irving’s 15% of everybody turned out to be more than everyone’s 85% of themselves”.