Behind the office desk
October 31, 2020

Cherie Hu: Three patterns in big-tech companies' music strategies

The excellent Cherie Hu highlights three major themes not just in how big-tech music strategies are constructed, but also when and why their execution falls short. Her latest blog post:

  1. The commoditization of music streaming is nothing new, but must be acknowledged in any conversation about big tech’s role in the music industry.
  2. Thinking about the impact of content-driven music strategies, three interlocking parts come to mind: Licenses, ecosystems and interfaces.
  3. No corporation is a monolith, but most of them are generalists