Stayin' alive, at a cost
October 31, 2020

WME’s former music head wants to save indie venues - by buying them

Veteran music executive and Lollapalooza co-founder Marc Geiger has been working on an initiative of his own called SaveLive this year with a plan to save American indie venues, the New York Times reports. Geiger’s plan is to buy at least 51 percent equity in dozens of music clubs nationwide, and help them expand into “regional forces” with the help of sponsorship opportunities and create a “network effect”. Geiger has already collected $75 million from the first investment round.