TikTok - the sound of the future?!?

"Is the very sound of pop changing to adapt to TikTok? And can these new viral [TikTok] stars become anything more than one-hit wonders?" - LA Times writes about the increasingly popular social network. Labels are very keen on signing artists trending on TikTok stars - Columbia has signed indie-pop Ritt Momney, the emo-rap yowler 24kGoldn, and the raunchy ppcocaine, Arista Records has signed the San Bernardino-based WhoHeem, and Republic Records the slyly cheerful Claire Rosinkranz. Some of the numbers at TikTok are staggering - TikTok’s most-followed personality, 16-year-old Charli D’Amelio has 88 million followers and can charge as much as $40,000 to dance to a track in a video.