Griselda - East Coast impressionist-rap

"In 2020, the Griselda Records boom works as a sort of canny counter-programming to the streaming-era rap mainstream" - Stereogum says presenting the unusual un-mainstream un-alternative hip hop collective and record label. "Instead, the rappers and producers in the Griselda braintrust have come up with their own version of Roc Marciano’s broken, impressionist take on East Coast impressionist-rap". The core of the collective are rapper Westside Gunn, his brother Conway the Machine, their cousin Benny the Butcher and in-house producer Daringer.