To pimp a good kid
August 24, 2020

Kendrick Lamar delivers a spoken word on Nike’s new Kobe Bryant "be better" ad

Nike has released a new ad paying tribute to the late basketball star Kobe Bryant, whose 42nd birthday would have been this week. The ad features a spoken word track by Kendrick Lamar which centres on Kobe’s legacy as a star who pushed others to “be better”.