Soundtrack Your Brand - a company trying to charge background music in stores and bars

Swedish music company Soundtrack Your Brand teamed up with Spotify to create a platform that allows small business owners like bars, restaurants, and retail stores to easily stream music for 30 to 40 dollars a month, Rolling Stone reports. SYB inked unique licensing deals with Sony and Warner, alongside indie music association Merlin, and on Tuesday the company announced a new deal with Universal. The biggest study on background music to date found that 88 percent of businesses play music four or five days a week without a license, and 86 six percent are prepared to pay for an improved service.