Spotify boss to musicians: You can’t record music once every 3 to 4 years and think that’s going to be enough

"Some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough" - Spotify CEO Daniel Ek told in a Music Ally interview, but, he claims - "from the data, there are more and more artists that are able to live off streaming income in itself". He offered a piece of advice: "The artists today that are making it realise that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans". Ek's statements have rankled musicians around the globe - Exclaim collected those.