Watching an artist on a screen is worth at least a portion of price paid when performing in person

On Saturday, June 6th, singer-songwriter Laura Marling will play two live shows at London’s Union Chapel to a limited audience online, who have each paid $12 (for US audience) or £12 (for UK and EU audience). Tickets sold at $12/£12 apiece are enough for an “economically viable” show, and they will generate tens of thousands of dollars for the artist and her team. There's also creative possibilities for filmmakers when they don’t have a crowd to navigate while capturing a live concert, while a beautifully shot and performed concert could potentially become monetized long into the future. Rolling Stone envisages that paid-for livestreamed concerts like Marling’s will prove popular even after the traditional concert industry is back up and running - creating an enduring and meaningful new revenue stream for performers.