SoundCloud losing ground to Instagram

People will leave a comment on SoundCloud, maybe send a message, and do a repost, but that’s a very narrow spectrum of interaction among communities of creatives. Where do people share their work-in-progress music? Where do artists share their excitement about releases of other artists in their community? Where do people ask for feedback and create back-and-forths around creative expression? Instagram - Music / Tech / Future says in an analysis of a shift in user's behavior. A way for SoundCloud to get back into center - AI.