Licencing in time of livestreams - uncharted territories

Cherie Hu published a well researched and highly valuable article on her Water & Music blog about music licensing in this time of mass music livestreams. The area is, as it turns out, highly unregulated, with sporadic solutions here and there - Facebook and YouTube have blanket deals for on-demand content, Twitch has "flat-fee agreements... to avoid litigation for 12 to 18 months as its business matures". Some people in the music business consider livestream-only performances to be "ephemeral" uses that don’t require sync licenses. Several publishing companies disagree. An essential read.