An advice to indie artists - keep releasing!

Denis Ladegaillerie from one of the biggest players in the global record industry, Paris-based Believe shared some advice with Music Business Worldwide for artists waiting in the shadow of the big lockdown: "If you are an artist who is digitally-driven with a very strong fanbase, it’s actually in your interest to release rapidly right now. That’s especially true if you’re an independent artist because, as major labels are postponing a lot of big releases. With fewer new big releases, artists releasing music during a quiet time benefit. If they have strong and engaged fanbases, they benefit even more". Believe’s own, recently-released Creative Marketing Playbook is packed with further guidance for artists right now.