Sony Music invests in podcasts - building a Spotify competition

Over the past several months, Sony Music has been investing aggressively in podcasts business, with those investments including at least five different partnerships and joint ventures with third-party podcast production companies - Somethin’ Else (U.K.), Broccoli Content (U.K.), The Onion (U.S.), Three Uncanny Four (U.S.) and Neon Hum (U.S.) - spanning topics including daily news commentary, investigative features, comedy/satire, politics and even family and parenting issues. Patreon sees a simple and obvious explanation for it: Sony Music’s foray into podcasting is a direct - and in many ways competitive - response to Spotify.