A new way to promote an album - a podcast

Hot Pod notices a shift in music marketing - releasing a podcast about an album seems almost antithetical to other hot marketing tactics in the music world today, like TikTok and Triller campaigns, that are meant to maximize virality and rack up surface-level metrics with ever-increasing velocity. Producing a podcast that tells a compelling story in its own right, and that extends an artist’s world and brand in a cohesive way, takes a lot of time that not everyone may be willing to commit. Yet, artists from all genres and at all career stages are now creating podcasts to promote their albums, the demand and the resources - at least from bigger companies fighting for market share - are certainly there.