Music from Saharan WhatsApp - an experiment in music distribution

Bandcamp Daily has an interesting article about an experiment in giving African bands a more direct income stream and empowering them in the worldwide monetization of their own art. It's a work of Sahel Sounds label, which has been documenting the music of the Southern Sahara Desert for a decade, which released its 60th record two weeks ago on a new principle. Label's head Chris Kirkley invited musicians from southern Sahara to record a short session using a cell phone, dispatch the results through WhatsApp, and let him sell it online on a pay-what-you-will basis for a month before replacing it with the next batch. All profits would be wired directly to the band.