YNG Martyr - a rapper who got a record deal thanks to Instagram memes

An encouraging story in the Rolling Stone about the aspiring Australian rapper YNG Martyr who quit his job (didn't like, wasn't good at it), took out a $15,000 dollar loan from the bank, and spent it all on Instagram memes incorporating his song 'Nike Ticks'. Thanks to these memes interest in the song rocketed upwards, earning more than 30 million streams on Spotify in the last 14 months, and it got YNG Martyr a record deal. Turned out he's also a good meme-maker, so he started YNG Marketing that works on meme campaigns.