"With its signature groovy percussion, autotune-heavy vocals, and catchy hooks, Afrobeats is finding audiences far beyond Nigeria’s shores. Stars perform at global music festivals, and American musicians sampling their work have introduced African artists to an ever widening audience" - Quartz begins its introduction of Afrobeats. "Much of Afrobeats’ growing appeal is driven by Nigeria’s vast diaspora, but beyond that, social media, YouTube, and global streaming sites like Spotify are ensuring that it’s easier than ever to discover—and become a fan of—Nigerian music".

Afropop Worldwide presents the pop music of Nigeria, by far the strongest scene in Africa. Burna Boy, Wizkid, Yemi Alade, Tiwa Savage, Olamide, and Fireboy DML are the biggest on the Nigerian Afropop scene presented in AW's feature, which also covers the rising social activism.