Podcast: When will a video game spark a big viral hit?

"Now that gaming is bigger than ever, it feels like it’s only a matter of time until a video game can turn a decades-old hit into a viral cultural moment" - Dan Runcie points out introducing his latest podcast about the future of music and gaming. His guest Vickie Nauman, specialist in music and technology, believes that there's a big opportunity, and that it's going to be different: "What I love about gaming is that you hear music differently when you’re gaming. There’s so much potential we haven’t tapped into. Sync license is the best way to do things in gaming. You want something specific".