The list of sound
July 22, 2021

50 best producers of the 21st century

Max Martin

Billboard staff picked the 50 greatest producers of this century: the most innovative, impactful and important knob-twiddlers since 2000. The top 5 are:

5. Mike Will Made-It because he loves twisting the familiar into something far weirder and more rewarding

4. The-Dream & Tricky Stewart thanks to their zooming keys, gentle-but-insistent percussion, expansive soundscapes and the era's most lethal toplines.

3. Timbaland - fourth-dimension funk, with rattling drums, squelching bass, unrecognizable and disembodied vocal hooks

2. Pharrell Williams / The Neptunes - Liquid guitars, clanging percussion, and the most intoxicating synth tones you've ever heard

1. Max Martin -  the hooks we crave, the choruses we want to belt out, from the stars that have defined the mainstream over the past two decades

Producers Swizz Beatz and Timbaland have sold their Verzuz project to Triller, joining also the Triller Verzuz management team to help oversee music and other company strategies, LA Times reports. Timbaland and Swizz Beatz have become large shareholders in Triller Network and in turn have allocated part of their equity stake to the 43 performers who’ve appeared on Verzuz to date, including John Legend, DMX, Alicia Keys, Ashanti, Rick Ross, Patti LaBelle, Gucci Mane, Jeezy, RZA, The Dream, Brandy, Monica, DJ Premier, Erykah Badu, Jill Scott. Pairing popular artists from the worlds of R&B, hip-hop, dancehall and gospel, Verzuz was launched in March 2020 in the wake of COVID-19. Since then, the platform has boosted sales and streams for its featured artists in addition to accumulating more than 5 billion impressions.

Webby Awards winners were announced yesterday, among them: Cardi B for fashion & lifestyle, Lil Nas X for his video 'Panini', Dolly Parton for her mini-series 'America', Rihanna for her Fenty Beauty brand, Swizz Beats + Timbaland for the Verzuz battles on Instagram Live, Celine Dion for her innovation on social media. They were honored during an online celebration dubbed 'WFH: Webby From Home', which took place on Tuesday at WebbyAwards.com. The Webbys said this year's event is dedicated to "honoring outstanding individuals and organizations who are using the Internet in response to the incredible difficulties imposed by the coronavirus pandemic." Those Special Achievement honorees include D-Nice for his creation #ClubQuarantine, and Miley Cyrus for the creation of her Instagram Live show 'Bright Minded: Live With Miley'.