Last year American metal band Threatin made a publicity stunt building a big fake tour online, with shows that actually no one or a only a few people had attended. Some of the shows didn't happen at all. This weekend they played London, for real. NME reported from the show: "The music starts and the […]

“There was no way that I was going to get enough attention being a rock artist in 2018 unless I did something to get people to pay attention” - 29-year-old Jered Eames says in his first interview after he had duped venues across Europe by creating fake industry backing and buzz around his band Threatin. He […]

One of the greatest art rock pranks of all time – or a hugely expensive exercise in vanity? That's Guardian's question after a US-based ‘band’ Threatin embarked on a tour of empty venues in the UK – having been booked on the basis of a fake online fanbase. With all the attention since the story broke, […]