"Unlike other trends and even other festivals, Coachella developed a brand that can sell itself. This festival could sell out tickets before announcing a lineup if it wanted to. Fans want the vibes. The influencers, fashion, and activations will be there regardless of who performs on stage. In the early 2010s, the festival became a who’s who for celebrity attendance. Attending was a flex, like sitting courtside at a Lakers game" - Trapital's Dan Runcie looks into Coachella in his latest podcast. He is joined by Tati Cirisano from MIDiA Research. They also talk about untapped opportunities for Coachella, how the rise of concert ticket prices impacts it, and how festival lineups are becoming homogenous.

In the latest Trapital podcast, Dan Runcie talks to MIDiA Research’s Tati Cirisano about short form video and the three-sided battleground being fought between TikTok, YouTube Shorts, and Instagram Reels. Questions asked were which company added the most value - to artists and creators, to the music industry, and to its parent company. The conclusions: TikTok is the most valuable to artists and creators given its massive reach and cultural cache. YouTube Shorts is the one that’s most valuable to music since strong agreements are in place, and YouTube is proud of the billions it pays to the industry. Reels is the most valuable for its parent company.