Jadu is a Los Angeles startup that launched on Wednesday morning, and it allows fans to dance with digital versions of artists, the Rolling Stone reports. Jadu got five initial artists, including Poppy, Pussy Riot and Vic Mensa, to put their digital likenesses on the app, and filmed them dancing and posing, surrounded by 106 cameras to make three-dimensional images. Footage will show up in the app’s camera, and the artists’ songs will play in the background while users film their own videos alongside the holograms. Asad J. Malik from 1RIC, the augmented reality studio that developed the app, said he and the studio developed the app specifically with highly interactive short-form video platforms like TikTok and Instagram in mind - “People are used to being in the content, if they’re posting things, they’ll likely be in it". The tech behind making these holograms a reality is expensive and can cost upwards of $100,000 per day for access.

"Rock isn’t dead, but its function has changed... Now on the back-step, from pop to hip-hop it’s deployed in a similarly equivocal way: just another palette to be painted with" - the Quietus says in a great analysis of new album by the American alter-pop singer Poppy 'I Disagree'. She uses elements of nu-metal on her album, without becoming a metalhead - "Counterpoint is at the core of Poppy’s appeal: here she roles out her bubble-gum persona, and she shoots her with metal, power electronics and rage". A short and sweet read.

"She sits bolt upright, doesn’t slouch, and speaks carefully and with great consideration in a soft, southern American accent. She’s fiercely intelligent and quietly assured. She drinks black coffee and frequently cracks her knuckles, which snap so loudly you wonder if there’s a metal skeleton in there after all" - NME writes about Poppy, singer-songwriter, […]