Patrick Hicks has a TikTok channel where is telling interesting music stories 4-5 times a week. He started in April 2022 because his wife challenged him to do a new creative project for 30 days. Now, he has nearly 300,000 followers. In MJI interview he points out that he'd like to see "more positivity and enthusiasm for music. I didn’t really know what to call myself when I first started doing this—journalist, historian, storyteller—and then somebody in the comments said I was a 'music celebrator' and I really like that. Music is so amazing, I’d love to see more celebrating of it".