Music producers getting rich by making - memes

The entertainment industry appears to have massively capitalised on memes - Vice points out in an interesting article about how memes are new songs, and live streams. At first, memes were created using some other content intended for something completely different, but over the last year, there’s been a more formulaic approach where tunes are either made with the focused intention of being recreated as memes on Reels and TikTok, or beats are added to popular memes. What happened was that the audiences now expect memes from the producers now, not music, as few producers attest to. "The advantage is that you have better reach, but then people always expect you to incorporate humour into your music” - Anshuman Sharma said, while Sarthak Sardana added - “after I started making memes, my Instagram interactions went up by 3x, but the kind of following I got wasn’t into music”. Rosh Blazze got 7.2 million views for his remix - “now, my audience only wants to listen to my meme remixes, and sees me more as a video editor than a music producer”.