South Korean label Kakao Entertainment has launched a new four-member virtual K-Pop girl group called MAVE in January. The members Siu, Zena, Tyra, and Marty are presented as human-like avatars with natural-looking movements and facial expressions. They speak Korean, English, French and Bahasa, although they are not able to respond to prompts and only rely on scripts prepared by humans. MAVE's debut single 'Pandora' was released just two months ago and has also already generated over 20 million streams on Spotify alone, Reuters reports. The music video for the track has already racked up more than 20 million views on YouTube and they also have over 172,000 subscribers on the platform.

Virtual girl group MAVE debuted on metaverse with a video for their song 'Pandora’s Box', taken from an EP of thew same name. The four members of the K-pop group — MARTY, TYRA, ZENA, and SIU — were unveiled at the beginning of the year. The group has an eccentric fictional storyline that centers around the members coming from the future and crash landing on Earth, trying to find the freedom of emotions.