Manager Martha Earls on "troublesome" signing of viral TikTok musicians

Country superstar Kane Brown's manager Martha Earls shares some interesting thoughts in an MBW interview about signing musicians based on their viral TikTok videos. "People are signing moments – 15 seconds of a song being popular — without a plan to develop a long-term career for the artist they’re signing. That’s troublesome to me because that implies these artists are disposable people. ‘Oh, you had a hit, we’ll sign you. You don’t have another one? Whatever, we’ve moved on.’ Are you really giving them everything they need to have the most successful career possible? I do have some concerns with that".