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April 01, 2021
Spotify buys live-audio app Locker Room
Spotify announced the acquisition of Betty Labs, the creators of Locker Room, a live audio app focused on sports talk, with the aim to build its own rival to the buzzy Clubhouse live-audio chat app, MBW reports. Spotify’s deal values Betty Labs at around $50 million, the Wall Street Journal reported. Betty Labs first launched Locker Room for sports fans in October 2020. Spotify said it plans to rebrand the app (but keep it separate) to “evolve and expand” Locker Room into an enhanced live audio experience for a wider range of creators and fans, offering sports, music, and cultural programming along with interactive features that enable creators to connect with listeners in real time.