A hero's gotta do, what a hero's gotta do
August 04, 2021

Lil Baby on being a role model: I do what I gotta do now

Last year, Lil Baby wrote 'The Bigger Picture' in response to the police killing of George Floyd. In May, he joined the Floyd family at the White House, alongside attorney Ben Crump, to support passing the George Floyd Justice in Policing Act. In his hometown of Atlanta, he bought out an entire Foot Locker store and gave away sneakers in his old neighborhood, later downplaying his efforts on Instagram. "My life feels like a responsibility” Lil Baby says to Billboard - “I’m not even trying to be no role model, honestly. [But] now that I know that I am, I try to carry myself differently, because I got people watching. I don’t even be doing what I really want to do. I do what I gotta do now”.

Lil Baby is opening this week’s Billboard 200 at No. 1 for a fifth non-consecutive week, which makes his 'My Turn' the longest-charting album of 2020 so far, Billboard reports. The project earned a total of 70,000 equivalent album units this week to retain its spot for the fourth straight week.

Lil Baby's 'My Turn' sits in the top spot of the Billboard 200 for the fourth week of 2020, with 70,000 in sales, Billboard reports. In the runner-up spot is Bob Dylan's 'Rough and Rowdy Ways', which scored him the highest spot that he's gotten to in more than a decade; it sold in 53,000 equivalent albums, most of which came from traditional album sales. Dylan has now become the first artist with a US Top 40 album in every decade since the 1960s. Teyana Taylor achieves her first top 10 album, as 'The Album' bows at No. 8 with 32,000 equivalent album units earned.

Lil Baby’s 'My Turn' spends a third week at No. 1 on the Billboard 200 albums chart, with 72,000 equivalent album units earned last week - just under 71,000 are SEA units (equating to 110 million on-demand streams of the album’s songs), while TEA units and album sales total a little less than 1,000 each. According to Billboard, a slight increase in sales (12%) was thanks in part to buzz generated by the release of Lil Baby’s new non-album single 'The Bigger Picture' - the track is not on album, but the set likely found increased streams and sales thanks to it.

Lil Baby returns to No. 1 on the Billboard 200 albums chart with his latest release 'My Turn', with 65,000 equivalent album units earned, Billboard reports. It’s the second week at No. 1 for the album, following its debut atop the chart in March. 'My Turn' tallies the smallest sum for a No. 1 album in over a year, in a slow week for new albums - there were no debuts inside the top 40 of the new chart. Last week, the Atlanta rapper released the song 'The Bigger Picture' in response to the national protests over police brutality.

Lil Baby's new album 'My Turn' sold in 197,000 equivalent album units last week in the U.S., big majority of it by streaming activity - 184,000 are in SEA units (equating to 261.6 million on-demand streams for the album’s songs in its first week), 4,000 in TEA units, and just under 10,000 in copies. It was the most-streamed debut of 2020. Bad Bunny lands a historic debut on Billboard 200, as the Puerto Rican artist’s 'YHLQMDLG' bows at No. 2 with 179,000 equivalent album units earned, the highest-charting all-Spanish-language album ever on the chart.

Cardi received two BET awards - for best female hip-hop artist, and album of the year for 'Invasion of Privacy', and Nipsey Hussle was named best male hip-hop artist, and also given a special humanitarian award, to acknowledge the work he had done on social mobility in the city (artist paid special tribute to Hussle). […]