Jimmy Stone: Why & how Universal is seeking to redefine the commercial terms with streaming platforms?

Music streaming has been the driving force behind the recorded music industry’s return to growth after roughly 15 years of declines. According to IFPI, the global recorded music streaming revenue has increased from ~$0 in 2004 to ~$17 billion in 2021, which is equivalent to the size of the entire global recorded music market in 2008. Universal's CEO Sir Lucian Grainge sent a New Year memo saying the economic model needs to evolve. Jimmy Stone explains why Grainge believes it's time for a change.