Ja Rule has teamed up with photographer Trevor DeHaas to sell the infamous cheese sandwich tweet from the ill-fated Fyre Festival as an NFT (non-fungible token), for an estimated price of $80,000. Tickets for the luxurious festival in the Bahamas ranged from between $4,000 to $12,000, however, the audiences that reached the island only got - the meagre snack. The Flipkick listing describes the tweet as a “Meme. Cultural touchstone. Cheese sandwich... The most iconic image from 2017’s most famous debacle". All proceeds are going towards the medical expenses for DeHaas’ daily dialysis and kidney transplant. Ja Rule recently sold his Fyre Festival logo oil painting in NFT for $122,000.

Ja Rule sold a non-fungible token, or NFT, of a painting of the ill-fated Fyre Festival logo for $122,000. The rapper told Forbes (via Complex) that he decided to sell the oil painting of the doomed festival's logo - which had been hanging in the festival's New York office while it was being planned - because he "just wanted that energy out". The artwork was accompanied by a handwritten note from Ja Rule which read "F**k this painting".

When asked by TMZ if he would ever consider staging a second Fyre Festival, New York rapper Ja Rule kept the door wide open: "In the midst of chaos is opportunity. I’m working on a lot of new things". He went on to call Fyre Fest “the most iconic festival that never was”, before slyly adding, […]