Dua Lipa, Arlo Parks, Celeste, Joel Corry and Young T & Bugsey lead Brit Awards 2021 nominations with three noms apiece. The British album category also features four out of five female nominees for the first time in Brits history, with the aforementioned women joined by Jessie Ware and J Hus. Also, more than half the nominees in key categories are non-white, making the most diverse nominations in the event's history, as Sky emphasizes. Alexis Petridis points out that - "by recognising UK rap and women’s creativity, the Brits are finally in tune".

"More clearly sketches out his development from displaced African boy to imprisoned British man, and it is by far the best J Hus has been on record as a performer and storyteller" - Pitchfork says about the new album by the London rapper. Alexis Petridis heard it sooner and chose it as his Album of the week, describing it as "an expression of growing up in London surrounded by an array of different cultural influences". The NME appreciates how J Hus artfully melded together various genres – Afrobeat, grime, dancehall, hip-hop, R&B, bashment – into a whole new genre "afroswing", adding the album is a "rounded project with polished edges that sparkle in parts".