Isol-Aid - Australian online festival, a success story

Isol-Aid started in March as a one-off festival, but the success of the first one gave organizers strength to continue. It has since grown into a weekly event, with an average of four artists performing, Guardian reports. It has since hosted 881 artists, resulted in record deals, evolved to a paid gig (to compensate the artists), with around 35,000 viewers on average tuning in each week. Bigger artists like Julia Jacklin, Stella Donnelly, and Middle Kids appear alongside lesser-known, like health-care workers doing music as a hobby. It's streamed on TikTok, where performers stream on their own account and then direct audiences to the next act, as well as on Isol-Aid.com. On Sunday, March 21, line-up consists of Jaguar Jonze, Hockey Dad, Julia Stone, and Isaiah Firebrace.