Hit-songwriter Henry Allen: Nature is great

"One specific thing I’d like to change though is throwing money at viral moments which I think is proving to not work more than it does. I wish we could focus more on building long-term artists the traditional way but it’s a TikTok world that we live in right now" - Henry Allen, hit songwriter for The Weeknd, Beyoncé, Maroon 5, Justin Bieber and Major Lazer says in the Music Business Worldwide interview. When Covid-19 struck, he found the outsides: "Luckily, we moved to Nashville mid-Covid and to a place where we have two acres of forest and we can walk to this nature reserve where there’s deer, animals and a lake. Getting outside is important, and it sounds cliche, but nature is great".