A loan shark
November 16, 2020

How children’s song financed UK drill

A funny story in the Guardian about UK's Relentless Records, a home to children's song, as well as some UK drill. In, 2018 Relentless' founder Shabs Jobanputr signed a deal to distribute 'Baby Shark', a children’s song that recently became the most viewed video ever on YouTube with 7.04bn views. The Baby Shark deal has proved a money-spinner for Relentless, and it has "given us a platform to do other things. It gives us more flexibility to take a few more risks with things like Headie One”, Jobanputra said.

Glitchy folktronica and crunching beats by Bon Iver in 'Faith', total thumper in 'I Drive' by Lower Dens, hazy, summer evening by Boy Pablo & Jimi Somewhere in ‘Never Cared’, stonking chunk of psychedelic-flecked rock in 'Black Finch' by Goon, catchy R&B tune 'Simmer' by Mahalia, total sugar rush in 'Hey' by Oscar Lang, festival-ready […]