Israeli company Noveto Systems has invented a new product named SoundBeamer 1.0 that can beam music directly into the listener's head, without the use of earbuds or brain implants. It reportedly works by creating a personal sound bubble for the user with 3D audio of their choosing, be it from an album, movie, or video game, while filtering in the natural sounds already occurring around them, AP reports. The company promises surround-sound experiencing of proper audio.