Reddit buys TikTok rival Dubsmash

Reddit has acquired short video platform Dubsmash, one of TikTok’s biggest rivals, which has however struggled for several years after a brief stint of popularity in 2015 during its first incarnation as a lip-sync video app. In 2017 it began transforming itself into a social platform and moved its headquarters from Berlin to Brooklyn. By the beginning of this year, Dubsmash’s share of the United States’ short-form video market was second only to TikTok when counted by app installs. While many of TikTok’s highest-profile stars are white, Dubsmash is known for its large communities of Black and Latinx content creators, TechCrunch reports.