Denisha Kuhlor: The sky’s the limit for the depths of fandom

The founder of Stan, Denisha Kuhlor, shares her thoughts on Taylor Swift's relationship with her fans: " Streaming and social media have ushered in a new era of fandom for which long-term value is being created in real-time. As a result of how parasocial relationships are now formed and cultivated, the sky’s the limit for the depths of fandom that can be sustained over time through individual artists. If done right, artists can use these tools to effectively maintain a relationship with their fans during the different cycles in their career allowing them to unlock their patronage at the precise time that they are ready regardless of how long that time is".