A funny story in the Guardian about UK's Relentless Records, a home to children's song, as well as some UK drill. In, 2018 Relentless' founder Shabs Jobanputr signed a deal to distribute 'Baby Shark', a children’s song that recently became the most viewed video ever on YouTube with 7.04bn views. The Baby Shark deal has proved a money-spinner for Relentless, and it has "given us a platform to do other things. It gives us more flexibility to take a few more risks with things like Headie One”, Jobanputra said.

Catchy children’s song 'Baby Shark', recorded by South Korean company Pinkfong, has become the most viewed video ever on YouTube with 7.04bn views over four years after it was first uploaded, Inquirer reports. It surpasses 'Despacito', the 2017 single by Puerto Rican pop stars Luis Fonsi and Daddy Yankee. Catchy 'Baby Shark' has prompted a spin-off live tour, merchandise, books and more, plus reworkings of the song, including one featuring - Luis Fonsi...