"This was hip-hop playing the long game, taking its presence and acceptance as an achievement, conceding that the gatekeepers want a level of assimilation with their authenticity" - Pitchfork looks into the Super Bowl, the first-ever hip-hop halftime show. Rolling Stone calls it "a triumph", whereas BBC asks "did too many hooks spoil the broth?". Watch it here.

50 Cent is developing a new police drama centered upon Derrick Parker, the "hip-hop cop" who investigated the murders of Notorious B.I.G. and Jam Master Jay, Variety reports. Dallas Jackson has created the screenplay based on Parker and Matt Diehl's book 'Notorious C.O.P.: The Inside Story of the Tupac, Biggie, and Jam Master Jay Investigations from NYPD’s First 'Hip-Hop Cop''. The "Hip-Hop Squad" evolved into the "Rap Unit" a task force that currently investigates Hip-Hop related crimes and monitors rappers in and around New York City.

Australian painter Lushsux was savagely beaten as he attempted to paint another one of his famous murals of 50 Cent. Lush became famous by merging images of 50 Cent as Taylor Swift, Mike Pence and President Donald Trump (his Instagram profile). 50 Cent didn't really like it, or get it, so he called on for somebody to beat Lushsux up over his paintings, Complex reports. "Unfortunately, some 6 or 7 smoothebrains at one time on the street already put me in hospital already this month because of this s##t" Lushsux said. He adds this attack won't stop him "me doing what 99.8% of what everyone else seems to for the most part get a hearty chuckle out of".

Rap star 50 Cent famously invested in Vitaminwater before Coca-Cola bought it for a billion dollars, also has a sizable investment in mattress firm company, Casper and that company is approaching a billion dollar valuation thanks to its innovative mattresses. In October of 2018, it was announced 50's G-Unit Films struck a deal with Starz […]

A New York Police Department commander Emanuel Gonzalez is under investigation after allegedly telling his colleagues to “shoot 50 Cent on sight”. Police chief made the alleged comment in June last year during a briefing at New York’s 72nd Precinct in Sunset Park, ahead of the rap icon’s scheduled appearance at a boxing match in […]

50 Cent announces he’s in full support of a publicized boycott against Gucci amid a blackface sweater going viral. He said he's gonna give all his Gucci stuff to the homeless (SOHH). Lil Pump has also announced his decision to boycott the fashion brand, but revealed why he’ll still perform his standout track 'Gucci Gang' […]