Virtual music events have to offer things that other types of entertainment can’t - Music x Tech x Future says, suggesting 8 ways to make live-streams different and better (The Streets went in that directions, NME says it was great):
Lying around a (virtual) venue or invisibly teleporting on to the stage to see what the artists are doing
Make events interactive among fans
Make 'em in a virtual environment
Real direct interaction between the artist and the fan
Create social meaning by bringing scenes and communities together online
Watching a show online with faraway friends will make them feel closer while being unable to travel
Artists should find a role to play for the viewer
Fear Of Missing Out is powerful - artists should think of something different each time