SoundCloud lets creators DM their fans

SoundCloud is rolling out a new tool Fans that lets artists use the service’s proprietary data to discover and connect directly with their most-engaged fans on the platform. The tool has been used in beta by 10,000 artists enabling them to direct message (DM) superfans with the option to attach a track to these communications. This week, SoundCloud is expanding the beta availability of its ‘Fans’ feature to more than 50,000 Next Pro artists.